in the business of advertising production

Advertising Production Management

Marketing Services Procurement Support

Production Savings Initiatives

Cost Consulting

Talent Payment Resource

Celebrity Contracts

Tax Rebate Management

Preferred Vendor Rates

But that's not all . . . .

We are the subject matter experts on the emerging trends

and opportunities in the advertising production industry.

meet the team

offering a unique collection of skill sets

Katie Stuart

847 302 4443

Gerard Meola

917 334 7401

Landgraf Consulting Group, Inc.

The Landgraf Consulting Group is a uniquely qualified team of experts who partner with marketing professionals to pursue both value and execution excellence in advertising content production.

COST VALUE ASSESSMENT

UNBUNDLING

CORPORATE PRODUCTION GUIDELINES

PRODUCTION BUDGET STRATEGIES

 

PROCUREMENT SUPPORT

PRODUCTION INTELLIGENCE

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"My experience with Shelley dates back to my coming on board at Kraft. Her group has done a great job of helping keep production costs in line, while managing to cultivate strong relationships with our agencies."

Christopher Miles

Sr. Director, Marketing Communications

Kraft Foods

"Gerard Meola is the best production consultant I’ve worked with in a long career on both the agency and client sides.  Gerard has it all:  the strength to be tough on the costs; a collaborative approach that builds solid relationships with marketing and agency people; the creative expertise to offer suggestions when they are needed.  He has been a strong partner to me and I endorse him fully."

Kim Bealle

EVP, Global Account Management Director

Saatchi & Saatchi

"Shelley and her team have been great partners for the brand teams at Kraft.  The executive producers on her staff are seasoned professionals who have great experience, know the industry, and aren't afraid to challenge us and our agencies to get the best work from the best people at the best price.

It is a pleasure to have them on our roster."

 

Debra Giampoli

Global Director Agency Relations,

Kraft Foods

"I have worked with Gerard Meola for several years. He is dependable, dedicated and passionate about doing an amazing job.  I have relied on him for several big corporate shows that were huge successes for my company.  I know without his help, we never would have accomplished what we did. He is not only an outstanding producer, but a lot of fun to work with.  I would highly recommend Gerard to anyone."

 

Ami Anderson

Director of Marketing Excellence

Health Partnerships & Platforms

 

we work with great brands of all shapes and sizes

brands

our clients love us

buzz

team

  • Tax Incentives

    We are considered THE EXPERTS on tax incentives

     

     

    Tax Incentives programs are on the rise in the commercial production industry after the film industry carved a successful path. States that have a need to increase state income and offer local employment are offering these incentives. The process varies greatly from state to state and therefore needs specialized management working between Advertiser, Advertising Agency and the Production Company. Net savings in some states are 15-20% of total production budget. Because of increasing competition between states it is now possible to get returns on talent (including residuals), celebrity fees, and agency compensation.

     

    Landgraf Consulting Group maximizes the opportunities and the returns from tax incentive/rebate services on behalf of advertisers. We manage and identify potential tax return opportunities without compromising quality or the creative. LCG works with advertising agencies and production companies to provide an estimate of potential and expected savings, suggest locations and related production pros and cons. We manage the entire process of filing and accounting, working with tax incentive experts, state auditors, and all parties involved in the process of tax credits or rebates.

     

    Shelley Landgraf speaks at the 2013 ANA Advertising Financial Management Conference;

    "Big Savings from State Commercial Production Incentives."

  • Talent

    Commercial or Not a Commercial?

     

    The 2013 SAG-AFTRA contract has several historic changes, particularly in the areas of digital production.   In today’s industry, what was once considered content may now be considered a commercial.  Not understanding the nuances of the new contract exposes the marketer to enormous liability.

     

    LCG knows how to navigate the complexity of the new contracts.

  • Creative Asset Management

    A creative asset management solution (CAM) gives you the ability to gather, secure and share valuable creative assets. This includes items such as final production, versions, b-roll, pre-media files, print ads, on-line ads and the documents that are related to those assets.

     

    This repository is just the core of the solution. From this same platform you can distribute the final approved creative to broadcast, print and on-line outlets, facilitate the versioning/adaptation process, manage the rights and royalties surrounding each asset and track and report the utilization and approval of those assets.

     

    • CAM •

     

    A repository for creative assets •The ability to review, share, approve and distribute creative assets • A united, connected work-flow • Faster speed to market • Cost and process efficiencies • Better management and utilization of valuable creative assets • Domestic and international reach • Analytics, business intelligence 

Shelley Landgraf

o. 773 525 7117   m. 847 372 1117

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