Our Dynamic Team of Experts
Shelley Landgraf, CEO
Shelley Landgraf brings to The Landgraf Group a 360° perspective on the business of advertising production. Skills honed from her 25 years of experience make her uniquely qualified for this occupational niche. These include acting in hundreds of commercials as a child, bidding and on-line producing at The Burbank Studios backlot, agency production for clients like General Mills, and direct consultation to numerous Fortune 100 advertisers both domestic and global. Quite clearly, Shelley brings a depth of understanding and creative problem solving to commercial production few can claim.
Independently, Shelley began production consulting in 1995 to Kraft Foods in Chicago. In this position she worked with over 25 Marketing Groups and five advertising agencies. Soon recognizing the challenges and opportunities of working with such a prominent and prolific advertiser, Shelley introduced inter-agency programs, best practices.
Over time she conceived and developed a nationwide cost and information collecting system for use across all domestic agencies, as a solution to collecting production information by category, geography, agency, brand and director.
In 2004, Shelley was granted full responsibility for the entirety of Kraft Foods consultation nationwide. This precipitated the creation of The Landgraf Group. Now, The Landgraf Group works with hundreds of marketing groups and twenty advertising agencies on both global and national Kraft Brands. Given the sheer volume of her responsibilities, she relies on an outstanding team of domestic and global production professionals, each uniquely qualified in their own right.
Shelley is an actively involved member of the ANA Production Management Committee (www.ana.net)
office: 847.835.0884
cell: 847.372.1117